{"title":"Florence Rugs","description":"\u003cp\u003eDreaming of a home with that relaxed, sun-soaked vibe that instantly takes you to Ibiza or a cozy boho oasis? With the Florence rugs by \u003ca href=\"\/en\/collections\/brand-fraai\" target=\"_blank\" rel=\"noopener\"\u003eFRAAI Collections\u003c\/a\u003e, you can bring that atmosphere straight into your space. This braided rug features a subtle jute-look and warm earthy tones along the border, adding an effortless charm. It’s perfect if you love the natural look of jute but want a weather-resistant alternative. Available in both rectangular and round shapes, so there’s always a perfect match for your style.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLow-maintenance – easy to clean\u003c\/li\u003e\n\u003cli\u003eNatural jute-look – warm, earthy tones for a cozy feel\u003c\/li\u003e\n\u003cli\u003eColorfast and durable – ideal for indoor and outdoor use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy choose the Florence indoor \u0026amp; outdoor rug?\u003c\/h2\u003e\n\u003cp\u003eA \u003ca href=\"\/en\/collections\/jute-rugs\" target=\"_blank\" rel=\"noopener\"\u003ejute rug\u003c\/a\u003e brings rustic warmth to your home but isn’t ideal for outdoor use. The Florence collection offers a smart alternative that doesn’t compromise on looks. It has the authentic, natural charm of jute but is made of durable polyester, making it resistant to sun, rain, and heavy use. Just wipe it with a damp cloth or rinse it off and it looks like new. Indoors, the 10 mm thickness adds comfort and is even suitable for heated floors. No matter where you place it, Florence keeps its charm season after season.\u003c\/p\u003e\n\u003cp\u003eThanks to its practical benefits, Florence adds style year-round—indoors or out. Its versatility blends effortlessly with a wide range of interior styles. Love a laid-back boho look? Then Florence pairs beautifully with other \u003ca href=\"\/en\/collections\/boho-outdoor-rugs\" target=\"_blank\" rel=\"noopener\"\u003eboho outdoor rugs\u003c\/a\u003e. It also works great as an Ibiza-inspired outdoor rug, instantly creating that relaxed vacation feel.\u003c\/p\u003e\n\u003ch2\u003eStyle your home and garden with Florence rugs\u003c\/h2\u003e\n\u003cp\u003eYour home or patio deserves warmth, character, and atmosphere. A Florence rug lays the perfect foundation. Outdoors, it creates a comfy lounge area—great with rattan furniture and linen cushions. Indoors, Florence adds a stylish layer that complements natural materials like wood and terracotta beautifully. The timeless border design ensures it suits any change in taste or interior.\u003c\/p\u003e\n\u003cp\u003eOn top of its style, Florence is also highly practical. The weather-resistant material makes it perfect for gardens or balconies that stay inviting all year long. Looking for more sustainable options? Explore the full collection of \u003ca href=\"\/en\/collections\/water-permeable-outdoor-rugs\" target=\"_blank\" rel=\"noopener\"\u003ewater-permeable rugs\u003c\/a\u003e or get inspired by our jute-look outdoor rugs.\u003c\/p\u003e","products":[{"product_id":"indoor-outdoor-rug-florence-black","title":"Indoor Outdoor Rug - Florence Black","description":"\u003cp\u003eBring ambiance and elegance to any room with the Florence Black Indoor Outdoor Rug.With its natural colourbase and refined braided texture, this rug exudes the charm of a jute outdoor rug, combined with a dvantages of durable polyester. The rug is durable, weather-resistant, and suitable for underfloor heating, making it perfect for both indoor and outdoor use. Its flat texture and 10 mm thickness ensure a comfortable feel under your feet, even in high-traffic areas. Wherever you place the Florence Black The Indoor Outdoor Rug, it adapts effortlessly to any space, offering both style and functionality. Be amazed by the versatility and charm of Florence - the perfect choice for furnishing any space with style and practicality!\u003c\/p\u003e","brand":"Shivam Exports","offers":[{"title":"80x150cm","offer_id":65407638471005,"sku":"8721025246045","price":59.95,"currency_code":"EUR","in_stock":true},{"title":"120x170cm","offer_id":65407638503773,"sku":"8721025246052","price":94.95,"currency_code":"EUR","in_stock":true},{"title":"140x200cm","offer_id":65407638536541,"sku":"8721025246069","price":144.95,"currency_code":"EUR","in_stock":true},{"title":"160x230cm","offer_id":65407638569309,"sku":"8721025246076","price":184.95,"currency_code":"EUR","in_stock":true},{"title":"200x290cm","offer_id":65407638602077,"sku":"8721025246083","price":279.95,"currency_code":"EUR","in_stock":true},{"title":"230x330cm","offer_id":65407638634845,"sku":"8721025246090","price":359.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1056\/2964\/7197\/files\/file_c0a99a80-2252-4259-9e79-7a0e6818a586.jpg?v=1785327356"},{"product_id":"indoor-outdoor-rug-florence-blue","title":"Indoor Outdoor Rug - Florence Blue","description":"\u003cp\u003eBring ambiance and elegance to any room with the Florence Blue Indoor Outdoor Rug.With its natural colourbase and refined braided texture, this rug exudes the charm of a jute outdoor rug, combined with a dvantages of durable polyester. The rug is durable, weather-resistant, and suitable for underfloor heating, making it perfect for both indoor and outdoor use. Its flat texture and 10 mm thickness ensure a comfortable feel under your feet, even in high-traffic areas. Wherever you place the Florence Blue The Indoor Outdoor Rug, it adapts effortlessly to any space, offering both style and functionality. Be amazed by the versatility and charm of Florence - the perfect choice for furnishing any space with style and practicality!\u003c\/p\u003e","brand":"Shivam Exports","offers":[{"title":"80x150cm","offer_id":65407639388509,"sku":"8721025246106","price":59.95,"currency_code":"EUR","in_stock":true},{"title":"120x170cm","offer_id":65407639421277,"sku":"8721025246113","price":94.95,"currency_code":"EUR","in_stock":true},{"title":"140x200cm","offer_id":65407639454045,"sku":"8721025246120","price":144.95,"currency_code":"EUR","in_stock":true},{"title":"160x230cm","offer_id":65407639486813,"sku":"8721025246137","price":184.95,"currency_code":"EUR","in_stock":true},{"title":"200x290cm","offer_id":65407639519581,"sku":"8721025246144","price":279.95,"currency_code":"EUR","in_stock":true},{"title":"230x330cm","offer_id":65407639552349,"sku":"8721025246151","price":359.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1056\/2964\/7197\/files\/file_a3934377-c540-4524-8ab9-388d4eec2333.jpg?v=1785327358"},{"product_id":"indoor-outdoor-rug-florence-green","title":"Indoor Outdoor Rug - Florence Green","description":"\u003cp\u003eBring ambiance and elegance to any room with the Florence Green The Indoor Outdoor Rug.With its natural colourbase and refined braided texture, this rug exudes the charm of a jute outdoor rug, combined with a dvantages of durable polyester. The rug is durable, weather-resistant, and suitable for underfloor heating, making it perfect for both indoor and outdoor use. Its flat texture and 10 mm thickness ensure a comfortable feel under your feet, even in high-traffic areas. Wherever you place the Florence Green The Indoor Outdoor Rug, it adapts effortlessly to any space, offering both style and functionality. Be amazed by the versatility and charm of Florence - the perfect choice for furnishing any space with style and practicality!\u003c\/p\u003e","brand":"Shivam Exports","offers":[{"title":"80x150cm","offer_id":65407640273245,"sku":"8721025246168","price":59.95,"currency_code":"EUR","in_stock":true},{"title":"120x170cm","offer_id":65407640306013,"sku":"8721025246175","price":94.95,"currency_code":"EUR","in_stock":true},{"title":"140x200cm","offer_id":65407640338781,"sku":"8721025246182","price":144.95,"currency_code":"EUR","in_stock":true},{"title":"160x230cm","offer_id":65407640371549,"sku":"8721025246199","price":184.95,"currency_code":"EUR","in_stock":true},{"title":"200x290cm","offer_id":65407640404317,"sku":"8721025246205","price":279.95,"currency_code":"EUR","in_stock":true},{"title":"230x330cm","offer_id":65407640437085,"sku":"8721025246212","price":359.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1056\/2964\/7197\/files\/file_74a08665-26d1-4ebf-90d0-f6cb3ba55a4e.jpg?v=1785327361"},{"product_id":"indoor-outdoor-rug-florence-terracotta","title":"Indoor Outdoor Rug - Florence Terracotta","description":"\u003cp\u003eBring ambiance and elegance to any space with the Florence Terra Indoor Outdoor Rug. With its natural colourbase and refined braided texture, this rug exudes the charm of a jute outdoor rug, combined with a dvantages of durable polyester. The rug is durable, weather-resistant, and suitable for underfloor heating, making it perfect for both indoor and outdoor use. Its flat texture and 10 mm thickness ensure a comfortable feel under your feet, even in high-traffic areas. Wherever you place the Florence Terra The Indoor Outdoor Rug, it adapts effortlessly to any space, offering both style and functionality. Be amazed by the versatility and charm of Florence - the perfect choice for furnishing any space with style and practicality!\u003c\/p\u003e","brand":"Shivam Exports","offers":[{"title":"80x150cm","offer_id":65407641321821,"sku":"8721025246281","price":59.95,"currency_code":"EUR","in_stock":true},{"title":"120x170cm","offer_id":65407641354589,"sku":"8721025246298","price":94.95,"currency_code":"EUR","in_stock":true},{"title":"140x200cm","offer_id":65407641387357,"sku":"8721025246304","price":144.95,"currency_code":"EUR","in_stock":true},{"title":"160x230cm","offer_id":65407641420125,"sku":"8721025246311","price":184.95,"currency_code":"EUR","in_stock":true},{"title":"200x290cm","offer_id":65407641452893,"sku":"8721025246328","price":279.95,"currency_code":"EUR","in_stock":true},{"title":"230x330cm","offer_id":65407641485661,"sku":"8721025246335","price":359.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1056\/2964\/7197\/files\/file_68a35264-d140-4c63-a054-e1b4a73a435c.jpg?v=1785327362"},{"product_id":"round-indoor-outdoor-rug-florence-black","title":"Round Indoor Outdoor Rug - Florence Black","description":"\u003cp\u003eBring ambiance and elegance to any room with the round Indoor Outdoor Rug - Florence Black.With its natural colourbase and refined braided texture, this rug exudes the charm of a jute outdoor rug, combined with a dvantages of durable polyester. The rug is hard-wearing, weather-resistant, and suitable for underfloor heating, making it perfect for both indoor and outdoor use. Its flat texture and 10 mm thickness ensure a comfortable feel under your feet, even in high-traffic areas. Wherever you place the Indoor Outdoor Rug, it adapts effortlessly to any space, offering both style and functionality. Be amazed by the versatility and charm of Florence - the perfect choice for furnishing any space with style and practicality!\u003c\/p\u003e","brand":"Shivam Exports","offers":[{"title":"Ø 80cm","offer_id":65407925387613,"sku":"8721025246342","price":54.95,"currency_code":"EUR","in_stock":true},{"title":"Ø 120cm","offer_id":65407925420381,"sku":"8721025246359","price":84.95,"currency_code":"EUR","in_stock":true},{"title":"Ø 140cm","offer_id":65407925453149,"sku":"8721025246366","price":119.95,"currency_code":"EUR","in_stock":true},{"title":"Ø 160cm","offer_id":65407925485917,"sku":"8721025246373","price":144.95,"currency_code":"EUR","in_stock":true},{"title":"Ø 200cm","offer_id":65407925518685,"sku":"8721025246380","price":204.95,"currency_code":"EUR","in_stock":true},{"title":"Ø 230cm","offer_id":65407925551453,"sku":"8721025246397","price":259.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1056\/2964\/7197\/files\/file_78f3b5e6-60a6-4a88-9a3f-97fd7b6779ae.jpg?v=1785328677"},{"product_id":"round-indoor-outdoor-rug-florence-blue","title":"Round Indoor Outdoor Rug - Florence Blue","description":"\u003cp\u003eBring ambiance and elegance to any room with the round Indoor Outdoor Rug - Florence Blue.With its natural colourbase and refined braided texture, this rug exudes the charm of a jute outdoor rug, combined with a dvantages of durable polyester. The rug is hard-wearing, weather-resistant, and suitable for underfloor heating, making it perfect for both indoor and outdoor use. Its flat texture and 10 mm thickness ensure a comfortable feel under your feet, even in high-traffic areas. Wherever you place the round Indoor Outdoor Rug, it adapts effortlessly to any space, offering both style and functionality. Be amazed by the versatility and charm of Florence - the perfect choice for furnishing any space with style and practicality!\u003c\/p\u003e","brand":"Shivam Exports","offers":[{"title":"Ø 80cm","offer_id":65407926337885,"sku":"8721025246403","price":54.95,"currency_code":"EUR","in_stock":true},{"title":"Ø 120cm","offer_id":65407926370653,"sku":"8721025246410","price":84.95,"currency_code":"EUR","in_stock":true},{"title":"Ø 140cm","offer_id":65407926403421,"sku":"8721025246427","price":119.95,"currency_code":"EUR","in_stock":true},{"title":"Ø 160cm","offer_id":65407926436189,"sku":"8721025246434","price":144.95,"currency_code":"EUR","in_stock":true},{"title":"Ø 200cm","offer_id":65407926468957,"sku":"8721025246441","price":204.95,"currency_code":"EUR","in_stock":true},{"title":"Ø 230cm","offer_id":65407926501725,"sku":"8721025246458","price":259.95,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1056\/2964\/7197\/files\/file_7ebfe85d-0200-49e0-818e-4b81b9417158.jpg?v=1785328680"},{"product_id":"round-indoor-outdoor-rug-florence-green","title":"Round Indoor Outdoor Rug - Florence Green","description":"\u003cp\u003eBring ambiance and elegance to any room with the round Indoor Outdoor Rug - Florence Green.With its natural colourbase and refined braided texture, this rug exudes the charm of a jute outdoor rug, combined with a dvantages of durable polyester. 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